Art Business

Who's For Dinner... or is That Tea?

There are both advantages and disadvantages to being a self representing fine artist. A definite perk is that I get to meet, at least online, the people who will own my work.  Just as the client enjoys the story behind the painting, I like to learn why the painting touches the heart of the collector. Who's For Dinner?, a 48" x 48" black, white and silver oil stick and oil painting cat portrait of a silver Main Coon cat was purchased by a collector in Great Britain. The gracious owner sent me the photo above to show the painting in situ.

Some people buy their art totally from their heart and worry about where it will go later. The painting evokes a memory, or emotion or visceral reaction to the colour and/or texture.  They will find a spot for it somehow. They will switch around the room or the art in their home to suit the art work.  To them, that is part of the excitement and discovery of purchasing new art they are passionate about.

Who's for Dinner. Large scale Main Coon cat oil and oil stick painting by Christine Montague in situ at new home.
Who's for Dinner. Large scale Main Coon cat oil and oil stick painting by Christine Montague in situ at new home.

However,  it is equally valid to buy art with the intention it blends in with a particular room's decor. The paintings size, colour and texture, will add to setting's ambience. The painting will complete the room, not competes with it.

On the other hand, one may purchase a painting to be the focal point of a room. The art work's  size, subject (or lack of it), colour, and texture will dramatically call attention to it. The rest of the decor, like moons to a planet, will rotate around it. The decor will compliment it.

As I self representing artist I am fortunate in that I  get to hear the positive reaction to my art in person. There are many advantages to having gallery representation, but as a gallery artist, one often never knows who has purchased the one's paintings,  or where they go. But to be honest, although I get to meet the collector, and I always wish that the client has a lifetime of enjoyment from my art, in the past I never gave much thought where the client displays the art in their home.

Last year, I delivered a large Lake Dreams Series painting to a client's home where it got the approval of the decorator. The clients loved the painting's subject and mood, which they saw at the Arts on the Credit art fair, but they were specifically searching for an art work that would go with their newly decorated room. In particular, the painting needed to go with a pair of beautiful taupe chairs.  Fortunately for me, the painting really did look spectacular in the room, which was a calm and freshly designed setting. And  I was surprised how my painting of a dock and sky reflecting in the dark lake water, became a more formal art work in this environment. With hindsight,  I realize I should have asked permission photograph the painting in place.

So imagine my delight, when recently, and unbidden, the lovely photo above arrived in my mailbox.  In this case, I know the collector bought a painting he was passionate about.  He discovered it online and loved the portrait and scale of the Main Coon cat painting. But doesn't this photo also show he created a dramatic, yet fun,  focal point for the room, as well as an attractive decor choice? Don't you love the giant Main Coon cat sitting above those lovely gold chairs and black lamp? I am glad "Who's for Dinner?" made it safely from Toronto Area to Great Britain, and if  "Who's for Tea?" is a preferred title, I wouldn't mind at all.

Shipping Art Internationally

Recently, I sold a  large oil painting to a client in the United Kingdom.  Shipping a large art work from Canada overseas was a first for me, and I came across a variety of helpful information about packaging and how to ship art internationally in my research. The artwork I wanted to ship was a 48" x 48" X 1.5 " oil painting on canvas on wood stretchers. It weighed 11 lb (pre-packaging).  I wanted the artwork to travel quickly (air freight vs  6 - 8 week journey by boat),  tracked, and insured at full value ( i.e. repaired if damaged, or full compensation if  lost).

To find international art shipping companies in my area (not all freight forwarders will ship art), I searched online as well as contacted the good folk at my municipal art gallery, and CARFAC Ontario, for recommendations (they kindly obliged).  It never hurts to ask fellow artists about who they use, too!

Companies that Ship Art

Although I made my inquiries just before New Year's, all companies got back to me soon after the holiday. I made my inquiries via email. I have since learned that for some art shippers, if very busy,  it may take two weeks for an email reply.

Here are the shipping companies I contacted:

UPS  For Canada http://www.ups.com/canada/engindex.html or ups.com  Although very helpful, my local UPS store would not insure the artwork for more than $1000. and payout would only occur if the painting was lost completely. This knocked them out of the running for me.

Fedex. or www.fedex.ca  or www.fedex.com Fedex has a handy chart for estimating cost of shipment.

NavisPack and Ship  http://www.gonavis.com

Museumpros  museumpros.com

Armstrong Fine Arts www.shipfineart.com

Pacart    www.pacart.ca

Here is a company that insures art (and artists' studios, too), for when you need separate insurance www.assurart.com CARFAC artists are eligible for a discount

Note: When I have a smaller painting to mail in Canada or to the U.S.A.,  I  have always had a good experience with Canada Post Express post. Quick, tracked, insured.

Heads Up on Shipping Costs

The quotes I received for the  48" x 48" oil painting to be crated, insured and shipped to Britain, ranged from $1500 - $2000. One company quoted $3000 just to Heathrow Airport, London.  Before I did my research, I had the vague understanding that shipping art is a costly venture, but I confess, the aforementioned quotes took me by surprise! So beware, when selling overseas, be sure to get a quote on shipping before giving an estimate to your client. The size of my painting, not so much the weight, placed it in the "harder to package and ship" higher price bracket.

Luckily, I was able to remove the painting off the stretcher, dissassemble the stretcher, and package sonotube within sonotube, which reduced shipping price substantially. This, however, leaves the clients having to reassemble it at the other end. It is helpful if you can find as much info online to aide them in this task. Also photograph the work as you take it apart showing folds, and bar positions . Include hardware, wire and picture hooks - anything to help them at the other end!

Make Two Copies of Invoice

Your shipping company can help you, but remember you'll need two copies of a commercial invoice (keep another for your records). One for the outside and one in with the art. These invoices should have

  • Date
  • Commercial Invoice
  • your name, address, phone, fax numbers, email
  • your business number
  • the consignee's name, address (postal code!), phone, fax and email and all other pertinent contact info
  • a photo of the artwork
  • Detailed info of the artwork. Title, Size, medium, weight
  • Value  of painting(overseas - does not include tax or shipping cost)
  • Weight and size of package will have to be adjusted if they are doing the packaging for you
  • Its use
  •  Declaration it is an original  _______ by living Canadian artist __________

Videos on Shipping Art

Here are some very informative videos on how to package art yourself.

FedEx how to safely package and ship art http://www.youtube.com/watch?v=d8zNtyAx8c4

Xanadu Gallery owner, Jason Horejs -  webinar on shipping art  http://www.xanadugallery.com/webinar/shipping/index.asp

Please keep in mind, if you are making your own crate to ship overseas, most companies have very stringent rules about wood. Crates must be made accordingly.

Here is The Canadian Conservation Institution page on crates http://www.cci-icc.gc.ca/caringfor-prendresoindes/articles/sixsteps-sixetapes/step6-etape6-eng.aspx

Good luck!

5 Helpful Art Business Books for Visual Artists

The Model Visits the Studio. Copyright Christine  Montague For the most part, I have been responsible for the promotion and sales of my portraiture and other oil paintings. But like many artists, I often felt uncomfortable talking about my art and closing the sale. I 'd like to share with you the art business books I have personally found helpful to navigate the art biz world. What books have helped you?

  1. Starving to Successful The Fine Artist's Guide to getting Into Galleries and Selling More Art  by J. Jason Horejs.  With a professional artist as a father, Jason Horejs grew up in the art world. He has owned the successful Xanadu Gallery, in Scottsdale, Arizona since 2001. Very respectful to artists, and passionate for art, he generously shares his insights into the art world in a sincere manner. If you have ever taken a workshop with, read his books, his blogs, or otherwise dealt with Mr. Horejs, you already know he is quickly becoming a respected artists' guru, if not one already.
  2. How to Sell Art A systematic Approach to Creating Relationships with Collectors and Closing the Sale by J. Jason Horejs More helpful how-to information,  perfect for the artist and the gallery owner who wish to build, and  improve relationships with the collector, and therefore do the same for sales.
  3. My Painting is Done, Now What Do I Do? Simple Business Solutions for Artists by Suzie Seery-Lester . Suzie Seery- Lester is an established wildlife artist from Florida, U.S.A. Along with her world-renowned wildlife artist partner John Seery-Lester , she has travelled the world, culminating years of experience in creating art, art marketing, and selling art in art fairs and exhibitions. She shares her knowledge of practical business applications in this terrific handbook on how to keep track of inventory, shipping, price setting, and preparing for the show.  I normally do not do the art fair thing, but when a family member for whom I cared, took seriously ill right before my first art fair, this book was a bible-of-a-check-list on how to prepare and what to bring. I did not forget one thing, and the trauma that was going on in my personal life was not evident in my professional one. Thank you, Suzie Seery- Lester! 
  4. Self Promotion for the Creative Person Get the word out about who you are and what you do by Lee Silber. The very first art business book I bought, it is now over 10 years old. But holy smokes, click the link above to Lee Silber. This man has been busy! I admit I haven't read it recently, but definitely was a help in how to market without money, a problem most artists face, and Mr. Silber definitely knows how to promote.
  5. Artist Survival Skills How to Make a Living as a Canadian Visual Artist by Chris Tyrell. Mr. Tyrell ran the Presentation House Gallery and worked for decades with visual artists. He is now an arts consultant and teaches the business of visual arts practice at Emily Carr University, British Columbia. I'm a Canadian artist so it was great to read a book that uses Canadian specific examples.  I see Mr. Tyrell has a 2011 book out Making It! on case studies of successful artists

Also: A helpful booklet.   Survival Skills A Visual Artist's Guide to Professional Practice.  Originally published by Visual Arts Ontario, it looks like it no longer is available. However, CARFAC ( (Canadian Artists' Representation/le Front des artistes Canadians) offers a good choice of artists help publications http://www.carfacontario.ca/page/cat/publications/